Kristina Schake, a former communications strategist to California's first lady, Maria Shriver, will be Michelle Obama's new communications director, the White House announced Monday.Her bio from the American Foundation for Equal Rights:
Schake, the co-founder and principal of Griffin Schake, a California-based public affairs and strategic communications firm, has worked with nonprofits and civic leaders to "bring about critical social change through policy, legislative, social marketing and media initiatives," the White House said in a statement.
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Kristina Schake, founding partner of political and communications strategy firm Griffin|Schake, has directed communications and media campaigns for some of the nation’s most prominent change-making individuals, organizations, campaigns and events. She is currently the chief communications strategist for California First Lady Maria Shriver and The Women’s Conference, the nation’s premier forum for women, along with being a top advisor to the U.S. Green Building Council and The California Endowment, California’s largest healthcare foundation. Her experience includes serving as global communications director for the Live Earth concert series in 2007, along with acting as the first communications director of the California Children and Families Commission and as executive director of the I Am Your Child Foundation.