Thursday, July 13, 2006

Magazines by the Numbers

here's magazine circ and ad revenue for jan - june 2006 compared to last year.
this is for writers (you can see which ones have enough money to pay you), magazine buffs, curious types.

the magazine rolling in the most dough..... people, $425 million. followed by better homes & gardens, with $366 million, although its ad sales were down compared to last year. but the better barometer of magazine health is how they did compared to last year. in that case, women's health had the biggest jump. those doing poorly: spin, transworld skateboarding, child, fast company, national enquirer, jane.

the la times West magazine, which just launched, pulled in about $18 million in ad revenue, compared to NYT mag, which has been around for a very long time, $195 million.

source of this info courtesy of the fabulous media bistro fishbowl.

on a local magazine note, surf life for women wiped out.