One thing is clear, Ms. Mooseburger helped sever the republican ties with George Bush. I don't think the argument that McCain, more of the same, is going to work, even though it's true.
It's about perceptions and ironically, Palin may be closer to Bush than McCain. She's a real churchgoer, with all that entails. But she doesn't look like it, and here's a refreshing difference from Bush, she's able to speak and communicate, which is nice to see from the republican ticket.