Congress has shown itself to be incompetent, so this is a good move, so long as Obama is also driving the policy:
"It was clear that too often we didn't have the ball -- Congress had the ball in terms of driving the message," communications director Dan Pfeiffer said. "In 2010, the president will constantly be doing high-profile things to be the person driving the narrative."
Senior White House aides described the changes as an aggressive response, aimed at producing fresh momentum for the president's faltering agenda and regaining the advantage ahead of the congressional midterm elections in November. Read more at WaPo