New Ads Supporting Obama's Health Reform

A new coalition on Thursday launched $12 million in television ads to support President Barack Obama’s health reform plan, in the opening wave of a planned tens of millions of dollars this fall.

The new group, funded largely by the pharmaceutical industry, is called Americans for Stable Quality Care. It includes some odd bedfellows: the American Medical Association, FamiliesUSA, the Federation of American Hospitals, PhRMA and SEIU, the service employees’ union.

The decision of labor and progressive groups to join with industry groups could draw new heat about the president's package from the left.

The ads began airing at about 11 a.m. ET Thursday. Read more here.