Politico: Current campaign aides and other Republicans who’ve closely watched the race, however, have a very different response to the media elites and good-government scolds: We don’t care what you think.
McCain seems to have made a choice that many politicians succumb to but that he had always promised to avoid — he appears ready to do whatever it takes to win, even it if soils his reputation.
“We recognize it’s not going to be 2000 again,” McCain spokesman Brian Rogers said, alluding to the media’s swooning coverage of McCain’s ill-fated crusade against then-Gov. George W. Bush and the GOP establishment. “But he lost then. We’re running a campaign to win. And we’re not too concerned about what the media filter tries to say about it.”
Rogers, who hung tough with McCain through the dark days of the primary and has lived through every high and low of this turbulent and unpredictable race, argues that they tried to run a high-ground campaign and sought to keep the candidate in front of the media in the fashion he enjoys. His point: No one paid any attention.