Friday, July 11, 2008

Grading the Campaigns: Obama A McCain C

LA Times: A solid majority (56%) give the Obama campaign letter grades of A or B for the job he is doing to convince the American public to vote for him, while only 32% say the same of the McCain campaign. More than a third (35%) offer a grade of C to McCain's campaign so far, and nearly as many (30%) say the campaign has earned a D or F.

The grades voters give to the Obama campaign for the job it is doing convincing them to vote for him are the highest measured for any candidate over the past four election cycles. In June 2004, for example, just 39% gave Bush's efforts an A or B; even fewer gave high grades to Kerry's campaign (31%). In contrast, McCain's middling grades are slightly lower than those awarded to Bush in both 2000 and 2004. McCain's campaign does garner higher grades than the 1996 Dole campaign, which only 22% graded highly.

The full Pew report