Thursday, February 14, 2008

Story of the Yes We Can Video


an excerpt for the UK telegraph

Granted, it was a rousing address, but it has been made considerably more palatable by the addition of light hip-hop beats, a softly strummed acoustic guitar, and a chorus line of celebrities singing out the rallying cry, "Yes, we can." Artfully shot in black and white, faces and voices layered one on top of the other, this is the political speech as pop video.

Cut from the speech's original 13 minutes to a concise and uplifting four and a half, the video achieves things politicians can usually only dream about, but which pop takes for granted: it puts emotion at the centre of the message, it never bores, and it is effortlessly cool. It is a party political broadcast for a generation who would never watch a party political broadcast.

The song was conceived by Will.i.am of superstar hip-hop trio Black Eyed Peas, and the video was shot by Jesse Dylan, son of rock's original protest superstar, Bob Dylan. The pair claim that it took just a few days from conception to completion. Will.i.am had the idea while watching a televised political debate on January 29, and by Feb 2 it was online, in time for the Super Tuesday polls.
yes we can video
yes we can lyrics