Duncan and Holdren:
Obama will speak on a new education campaign called Educate to Innovate at 11:40 am eastern at the White House. It will be live streamed at cnn.com and WhiteHouse.gov. At 1 pm eastern, Education Secretary Arne Duncan and John Holdren, who heads up the White House policy for science and technology (or Czar if you're a wingnut), will discuss the program. That discussion will be live streamed at WhiteHouse.gov:
President Obama will announce a campaign Monday to enlist companies and nonprofit groups to spend money, time and volunteer effort to encourage students, especially in middle and high school, to pursue science, technology, engineering and math, officials say.
The campaign, called Educate to Innovate, will focus mainly on activities outside the classroom. For example, Discovery Communications has promised to use two hours of the afternoon schedule on its Science Channel cable network for commercial-free programming geared toward middle school students.
Science and engineering societies are promising to provide volunteers to work with students in the classroom, culminating in a National Lab Day in May.
The MacArthur Foundation and technology industry organizations are giving out prizes in a contest to develop video games that teach science and math.
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The other parts of the campaign include a two-year focus on science on “Sesame Street,” the venerable public television children’s show, and a Web site, connectamillionminds.com, set up by Time Warner Cable, that provides a searchable directory of local science activities. The cable system will contribute television time and advertising to promote the site.
The White House has also recruited Sally K. Ride, the first American woman in space, and corporate executives like Craig R. Barrett, a former chairman of Intel, and Ursula M. Burns, chief executive of Xerox, to champion the cause of science and math education to corporations and philanthropists.
Dr. Ride said their role would be identifying successful programs and then connecting financing sources to spread the successes nationally. “The need is funding,” she said. “There is a lot of corporate interest and foundation interest in this issue.”
Read more at NYT
