Friday, October 24, 2008

How Palin Was Chosen for McCain

By now, you've heard about the NYT's story on McCain's failed campaign. The story is not all that it's cracked up to be, or maybe I'm tired of reading of McCain's antics. But here's some of how Palin was chosen:
Then for a half-hour or so, the group reviewed names that had been bandied about in the past: Gov. Tim Pawlenty (of Minnesota) and Gov. Charlie Crist (of Florida); the former governors Tom Ridge (Pennsylvania) and Mitt Romney (Massachusetts); Senator Joe Lieberman (Connecticut); and Mayor Michael Bloomberg (New York). From a branding standpoint, they wondered, what message would each of these candidates send about John McCain? McInturff’s polling data suggested that none of these candidates brought significantly more to the ticket than any other.

“What about Sarah Palin?” Schmidt asked.

After a moment of silence, Fred Davis, McCain’s creative director (and not related to Rick), said, “I did the ads for her gubernatorial campaign.” But Davis had never once spoken with Palin, the governor of Alaska. Since the Republican Governors Association had paid for his work, Davis was prohibited by campaign laws from having any contact with the candidate. All Davis knew was that the R.G.A. folks had viewed Palin as a talent to keep an eye on. “She’d certainly be a maverick pick,” he concluded.
Seems to me Palin's sex appeal had all the men wrapped. That's my theory of why they would choose someone with so little vetting. She was too ignorant to realize she was being used as a tool. But now she seems to be using McCain to further her agenda:
For two hours, Salter and Schmidt asked Palin questions based on the vetting material. Salter says they discussed her daughter’s pregnancy and the pending state investigation regarding her role in the controversy surrounding the state trooper who had been married to her sister. The two advisers warned her that nothing was likely to stay secret during the campaign. Salter says that he was impressed. “The sense you immediately get is how tough-minded and self-assured she is,” he recalled three weeks after meeting her. “She makes that impression in like 30 seconds.”