Saturday, August 02, 2008

Kitchen Sink is McCain's Best Chance to Win

Get ready for more kitchen sink from the McCain camp. It's seen as McCain's best hope. McCain is employing Hillary's strategy to appeal to the "low information" voter who doesn't necessarily seek out information but gets their news from Fox and TV ads.

As I recall, Hillary lost more than a political campaign using the kitchen sink. While she gained support of certain diehards, she lost the respect of many democrats.
NY Mag: Until last week, it was an open question which of these visions of McCain bore a closer relation to reality. But with the weeklong string of attacks uncorked by the Arizona senator and his people during Obama’s trip abroad and in its aftermath—some brutal, some mocking, but all personal and focused on Obama’s character—we now have an inkling of just how deep in the mud McCain and his people are willing to wallow in order to win in November: right up to their Republican eyeballs.

.....
The racial undertones of this assault are subtle but undeniable, as Obama himself suggested when he asserted last week that his opponents are trying to make voters “scared” of him because he “doesn’t look like the other presidents on the currency.” They’re most glaring in “Troops,” which features footage of Obama sinking a three-pointer in Kuwait, despite the fact that the shot took place at a military base, which undermines the ad’s argument. But the spot’s deeper aim is to foster an unconscious simile: Obama as a blinged-up, camera-hungry, NBA shooting guard, Allen Iverson with a Harvard Law degree. Am I reaching? Consider this: Would the ad have featured footage of Obama on a golf course draining a hole-in-one? “No, it wouldn’t,” laughs a GOP media savant. “The racial angle is the first thing I thought of when I saw that ad. It fits into the celebrity stuff, too.” (For McCain, that impolitic, pro-Obama Ludacris track was manna from hip-hop heaven.)

The man behind the Obama smearing is none other than a Karl Rove disciple, Steve Schmidt.

But Weaver, Murphy, and McKinnon are no longer guiding McCain. Instead, the motor behind his operation now is Steve Schmidt, the shaven-headed strategist who earned his bones running Karl Rove’s war room in 2004, Frenchifying and de-war-heroizing John Kerry. What Schmidt and his associates have apparently concluded is that McCain’s weaknesses—on the election’s most salient issues and as a candidate—are so pronounced and Obama’s vulnerabilities so glaring that the low road is their guy’s best, and maybe only, route to the White House. They’ve concluded, in other words, that even if McCain may not be able to win the election in any affirmative sense, he might still wind up behind the big desk if he and his people can strip the bark off Obama with sufficiently vicious force.