Everyone wants a piece of Obama. It's hard to be president of the U.S. because there are so many of us who just can't get over ourselves. What a needy bunch.
Ever since the media pegged Obama as moving toward the center -- I'm not sure that's what's really happening -- the left has been in an uproar.
After all, Obama is a brand now. And there's no room for a thinking candidate anymore.
Arianna Huffington: Running to the middle in an attempt to attract undecided swing voters didn't work for Al Gore in 2000. It didn't work for John Kerry in 2004. And it didn't work when Mark Penn (obsessed with his "microtrends" and missing the megatrend) convinced Hillary Clinton to do it in 2008.
Fixating on -- and pandering to -- this fickle crowd is all about messaging tailored to avoid offending rather than to inspire and galvanize. And isn't galvanizing the electorate to demand fundamental change the raison d'etre of the Obama campaign in the first place? This is how David Axelrod put it at the end of February, contrasting the tired Washington model of "I'll do these things for you" with Obama's "Let's do these things together":
"This has been the premise of Barack's politics all his life, going back to his days as a community organizer," Axelrod told me. "He has really lived and breathed it, which is why it comes across so authentically. Of course, the time also has to be right for the man and the moment to come together. And, after all the country has been through over the last seven years, the times are definitely right for the message that the only way to get real change is to activate the American people to demand it."
Watering down that brand is the political equivalent of New Coke. Call it Obama Zero.
