McCain Fixing Campaign Cosmetics

I'm no political consultant but there is one thing that John McCain could do that would go a long way and that is changing the WAY he speaks. I can't stand to listen to him.  He talks like he's reading a child's book. Ugh. 

He needs to imagine that the room is full of adults who really care and maybe that will help him change his tone. A crash course in public speaking might help. 

Perhaps it's because his voice is a stark contrast to Obama's, who's forceful and clear. 

He could also get a platform.
McCain's new ad. (he believes are world is dangerous and our economy is in shambles. yikes.)

Obama's new ad. 

CNN: The McCain team is touting these cosmetic changes and management improvements -- like better coordination with organizers at the local level -- as signs of a newly revitalized campaign.

But a new backdrop doesn't necessarily give the candidate new mojo.

One political observer sees deeper problems.

"He's started to compromise his own brand ... in this year when the Republican brand is so damaged, having a nominee like McCain with a maverick reputation is absolutely crucial. And to the extent that he loses that reputation, is seen as a cookie-cutter Republican, just a George Bush Republican, then his campaign is in trouble and his party's in trouble," said Stu Rothenberg of The Rothenberg Report.

McCain was the anti-Republican, the guy who broke with party orthodoxy -- opposing President Bush's tax cuts, opposing offshore drilling and bucking the party line on immigration reform.

Now he's mouthing standard Republican talking points on all of these issues -- agreeing on the president's tax cuts, supporting offshore drilling and touting his border-focused immigration plan.