The republicans hope to raise money by capitalizing on fear of Obama. You can tell who their audience is because it's sort of a dumb campaign. I mean, really. It's insulting to the average person's intelligence. This is one of the RNC's slides for raising money.
The Republican National Committee plans to raise money this election cycle through an aggressive campaign capitalizing on “fear” of President Barack Obama and a promise to "save the country from trending toward socialism."
The strategy was detailed in a confidential party fundraising presentation, obtained by POLITICO, which also outlines how “ego-driven” wealthy donors can be tapped with offers of access and “tchochkes.” Read more at Politico
It breaks out donor types:
The small donors who are the targets of direct marketing are described under the heading “Visceral Giving.” Their motivations are listed as “fear;” “Extreme negative feelings toward existing Administration;” and “Reactionary.”
Major donors, by contrast, are treated in a column headed “Calculated Giving.” Their motivations include: “Peer to Peer Pressure”; “access”; and “Ego-Driven.”
The slide also allows that donors may have more honorable motives, including “Patriotic Duty.”
The republicans hope to raise money by capitalizing on fear of Obama. You can tell who their audience is because it's sort of a dumb campaign. I mean, really. It's insulting to the average person's intelligence. This is one of the RNC's slides for raising money.
