Obama's Ground Campaign

WaPo: But in scale and ambition, the Obama organization goes beyond even what Rove built. The campaign has used its record-breaking fundraising to open more than 700 offices in more than a dozen battleground states, pay several thousand organizers and manage tens of thousands more volunteers.

In many states, the Democratic candidate is hewing more closely to the Rove organizational model than is rival Sen. John McCain, whose emphasis on ground operations has been less intensive and clinical than that of his Republican predecessor.

"They've invested in a civic infrastructure on a scale that has never happened," said Marshall Ganz, a labor organizer who worked with César Chávez's farmworker movement and has led training sessions for Obama staff members and volunteers. "It's been an investment in the development of thousands of young people equipped with the skills and leadership ability to mobilize people and in the development of leadership at the local level. It's profound."

But sheer size and scope guarantee little, especially for an operation that is untested on this scale, and the next three weeks will determine whether Obama's approach will become a model for future campaigns or yet another example of how not to do it.
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"The basic concept is not a new or revolutionary one," said Jon Carson, Obama's national field director. "Campaigns have always wanted to have a grass-roots, volunteer-driven effort. The two pieces that came together for us . . . was the sheer volume of the people who wanted to get involved and the technology making it easier than ever before to find us. It wasn't that Democrats didn't get it" in past campaigns. "It was that . . . they weren't able to make it work on this scale."