Elizabeth Edwards on The Shallow Media

john edwards' wife elizabeth says vote responsibly and demand better from the news media.

nyt: Watching the campaign unfold, I saw how the press gravitated toward a narrative template for the campaign, searching out characters as if for a novel: on one side, a self-described 9/11 hero with a colorful personal life, a former senator who had played a president in the movies, a genuine war hero with a stunning wife and an intriguing temperament, and a handsome governor with a beautiful family and a high school sweetheart as his bride. And on the other side, a senator who had been first lady, a young African-American senator with an Ivy League diploma, a Hispanic governor with a self-deprecating sense of humor and even a former senator from the South standing loyally beside his ill wife. Issues that could make a difference in the lives of Americans didn’t fit into the narrative template and, therefore, took a back seat to these superficialities.

News is different from other programming on television or other content in print. It is essential to an informed electorate. And an informed electorate is essential to freedom itself. But as long as corporations to which news gathering is not the primary source of income or expertise get to decide what information about the candidates “sells,” we are not functioning as well as we could if we had the engaged, skeptical press we deserve.

And the future of news is not bright. Indeed, we’ve heard that CBS may cut its news division, and media consolidation is leading to one-size-fits-all journalism. The state of political campaigning is no better: without a press to push them, candidates whose proposals are not workable avoid the tough questions. All of this leaves voters uncertain about what approach makes the most sense for them. Worse still, it gives us permission to ignore issues and concentrate on things that don’t matter. (Look, the press doesn’t even think there is a difference!)