republicans need to "rebrand?"
i don't think it matters who the president is. it's the non-affluent who have the power to make change, if we're talking majority, but that's not going to happen because everyone aspires to be rich!
from the WSJ:
Scott Reed, who managed Republican Bob Dole's 1996 presidential campaign, sees three overlapping problems for Republicans among business leaders and high-income voters. One is desire to go with the winning side at a time when Democrats have captured Congress; a second is loss of confidence in the Bush administration's competence; and a third is "a sense that the leadership of the Republican Party is too beholden to a small group of self-appointed social conservative leaders."
In 2008, Mr. Reed adds, "Republicans have to go back to the basics and use the new presidential nominee to rebrand the entire party."